Raket Culture: Why Filipinos Are Masters of the Side Hustle
In recent years, a growing trend has taken root in the Philippines: the embrace of “raket culture.” From online selling and freelancing to creative side gigs and entrepreneurial ventures, Filipinos are increasingly finding innovative ways to supplement their income and achieve financial independence. This cultural shift underscores not only the resilience of the Filipino spirit but also the ability to adapt to a rapidly changing economic landscape.
What is Raket Culture?
“Raket” is a colloquial Filipino term that refers to side hustles or freelance work done to earn extra money. In the context of “raket culture,” it’s a reflection of a broader societal mindset where Filipinos pursue multiple streams of income to support their families, invest in their future, or simply make ends meet.
The rise of raket culture can be attributed to several factors, including the increasing availability of online platforms, the growing gig economy, and the economic challenges brought about by the COVID-19 pandemic. These elements have created an environment where side hustles are not only necessary but also celebrated.
Success Stories in Raket Culture
One standout example is the rise of online sellers who turned their passion projects into thriving businesses. Take the story of Marie, a former office worker who began baking cookies during the pandemic. What started as a small Instagram-based venture quickly grew into a full-fledged business, allowing her to quit her job and focus on her passion full-time.
Freelancers in the tech and creative industries have also thrived under raket culture. Graphic designers, virtual assistants, and writers have tapped into global markets through freelancing platforms, earning in foreign currencies and significantly boosting their income.
READ: Why the Philippines Ranks Second to Last Place in the World for Work-Life Balance
Challenges of Raket Culture
While raket culture has its perks, it also comes with challenges. Burnout is a common issue, as individuals juggle multiple jobs alongside their primary responsibilities. There’s also the lack of job security and benefits, which traditional employment typically provides. Moreover, the competitive nature of the gig economy can sometimes drive prices down, making it harder for side hustlers to earn fair wages.
The Future of Raket Culture in the Philippines
As the world continues to embrace remote work and digital platforms, raket culture is poised to grow even further. It’s no longer seen as a temporary solution but as a viable path to financial freedom and personal growth. For many Filipinos, side hustles represent hope and opportunity in an unpredictable world.
Raket culture is more than just a trend—it’s a testament to the ingenuity and adaptability of Filipinos. Whether driven by necessity, passion, or the desire for independence, side hustles have become a way of life for many. As this culture continues to evolve, it’s clear that Filipinos will remain at the forefront of finding creative ways to thrive in any circumstance.
