Decathlon: The Sports Store for Every Juan

Last Friday, September 13, Decathlon opened its fourth branch in Masinag, Antipolo City. The expansion is in line with the company’s mission of making sports available for every Juan. Decathlon is the biggest sports retailer in the world, and the Philippines welcomed its first branch in Alabang, Muntinlupa City in 2017. The Masinag branch is the first stand-alone establishment for the sports store.

Each branch is filled with equipment and apparel for seasoned athletes and newbies alike, all at very competitive prices. Their selection covers 70 sports and activities, including basketball, volleyball, hiking and camping, water sports, martial arts, and more. Decathlon Masinag stretches this catalog even wider, with the inclusion of the Philippines’ national sport, Arnis, to their offerings.

Plans for expansion

The exciting news is that more and more Filipinos will have access to Decathlon’s products in the near future. According to Hans Iff, Decathlon Philippines’ Country Leader (CEO), the sports store has plans of opening more branches across the country.

“We plan to continue to expand more outlets in Metro Manila, let’s say even Mega Manila, and probably in less than 2 years be present also in Cebu, Davao, Iloilo” said Iff.

On the official Decathlon Facebook page, citizens clamor for the sports store to open branches in their part of the country. From Central Luzon down to Mindanao, sports enthusiasts beg and plead for the store to open a branch in their city.

Assuming a role in nation-building

In basketball-crazy Philippines, sports has long played a vital role in nation-building. It has been helping instill values like discipline and teamwork for decades, specially amongst the youth. Most evident would be the use of different sports as part of anti-drug campaigns. In the summer, thousands of leagues launch across the country. During the opening ceremonies, local officials would proudly talk about how sports provides not just distraction, but refuge for many young people.

Apart from character development, Iff also stressed on the company’s promotion of a healthier lifestyle. He expressed the need to address issues of obesity and diabetes in the country. Decathlon aims to help combat these by encouraging Filipinos to get into sports.

Decathlon Masinag sports store is located along Marcos Highway, Bgy. Mayamot, Antipolo City.

Opening Hours: Monday to Sunday, 10AM to 9PM